WFI is a labor of love. We’ve worked for years creating videos that educate and inspire political elites and subject matter influencers. Recently, following a mid-year poll in June 2025 regarding new public land executive orders, we identified a growing partisan divide and a decline in the audience’s belief in the industry’s environmental benefits. To combat this shift, the strategy prioritizes the "planting" message as the primary driver for maintaining favorability and brand trust. The campaign will also integrate focused messaging on forest management and wildfire reduction to directly address concerns surrounding public land health. Moving forward, this dual-track approach aims to bridge the political gap by pairing proven reforestation narratives with high-impact solutions for wildfire prevention.